Konica Minolta Marketing Services brand identity

Brand & visual identity, logo design, brand guidelines, event, collateral, brochure


Kmms japan visual identity visuals confidence to go ahead

KMMS Japan offers a range of services that promise to optimise workflow, cost and quality and maximise marketing effectiveness.

To promote these services they came to Indicia Worldwide with a brief to develop a client-centric, benefit led, overarching brand positioning and proposition (brand strategy), and to create a brand identity that considered the product/service naming conventions, descriptions and visual identities needed to show a unified and compelling product offering.

We developed an overarching brand identity, with a system of graphics and photography utilised to differentiate between the four specific products; Go Insight, Go Analytics, Go Works and Go Dynamics.

Km japan marketing services 201913
Kmms japan visual identity visuals driven by data
Kmms japan visual identity visuals example posters
Kmms japan visual identity visuals graphics
Km japan marketing services 201910
Km japan marketing services 201911

A style guide was created, within it I outlined the visual identity for the parent and child brands. Each of the four services had its own logo and styling, so communications for each of them could be differentiated. The style guide provided guidance and examples for print collateral, social media, online and events.

Km japan marketing services 201914

We shot a suite of photography for them to use with their marketing materials.

Km japan marketing services 2019
Km japan marketing services 20192
Km japan marketing services 20197
Km japan marketing services 20199

Digital designs for large and small viewports.

Km japan marketing services 20198

Copyright ©BGRedford. All rights reserved.