Brand and visual identity, icons, templates, design direction and global design roll out
2019 – present
Indicia Worldwide is the merger of two companies owned by Konica Minolta, KMMS and Indicia, these companies both operated in the marketing and advertising space with different focuses. KMMS was known for supporting large brands in their marketing, providing onsite production studios, print procurement as well as other services, while Indica specialised in creative, strategy and data insight.
The merger invited a change of brand identity, I was briefed to create some initial options informed by the creative brief and, working with the board, developed the selected design across various key touchpoints. Once the initial direction was approved I created the brand guidelines and key assets – logos, imagery, icons, graphics, stationery and templates. During this period I interviewed and recruited a small team of marketing designers responsible for rolling out the design across the new Hubspot website, marketing materials and company collateral, overseeing their progress and directing design.