Stanley TradeLift™ launch campaign

Stanley came to Indicia Worldwide to help them launch their new TradeLift™ product across multiple markets, we were tasked with creating a visual identity for the launch and a range of collateral and concepts to bring the product to market with a bang.

The Stanley Fatmax Tradelift™ product enables tradies, solo or not, to lift, level, hold and spread, a unique feature allows users to make fine adjustments with their feet, leaving their hands free.

I worked on the initial concepts and the visual identity, taking their assets and devising an impactful, appropriate aesthetic.

We applied this visual approach in combination with the core messaging pillars of productivity, versatility and safety, across a broad range of OOH, print, in-store, social, CRM and digital.

Our client was thrilled with the resulting content, early results are very strong too, the campaign has outperformed anything they've done before.