Ex Kansei launch and visual identity design

Konica Minolta’s EX KANSEI is a cloud service that quantitatively visualises human reactions. It is powered by KM’s proprietary image analysis technology and KANSEI neuroscience to evaluate and analyse designs that sell.

Indicia Worldwide were asked to create campaign collateral to help Konica Minolta spread the word. With the plan to attend the Drupa event, time was against us, we got stuck in and in short order we honed their messaging, visuals and collateral. In spite of the challenges the resulting creative has real impact and simply communicates the product benefits.