Develop global brand identity design

Concept, Brand identity, design direction

2022

Develop brand identity design 2022

DEVELOP is a Konica Minolta owned brand, DEVELOP provides printer solutions at an entry-level price point, which means the products and services are “more out of the box” than the Konica Minolta brand.

Since its acquisition in 2012 the DEVELOP brand had remained unchanged, components were outdated compared to competitors. Stakeholders, customers and distributors didn’t relate to the old DEVELOP brand.

It was time for a change.

Our task was to breathe new life into DEVELOP, to maintain the name and use of red, but to overhaul how the brand was conveyed to distributors and customers. With the strapline 'Powering smarter business', and a brand mission to take the complexity out of print solutions through local expertise and accessible products, we devised an identity and tone of voice that was worthy of an alternative digital solutions provider.

Develop brand identity design 2022 brand elements
Develop brand identity design 2022 logotype logo tick graphic
Develop brand identity design 2022 brand pattern ticks
Develop brand identity design 2022 products
Develop brand identity design 2022 brochure cover
Develop brand identity design 2022 cover options
Develop brand identity design 2022 overview applications
Develop brand identity design 2022 brochure spread
Develop brand identity design 2022 social
Develop brand identity design 2022 brand photography
Develop brand identity design 2022 application mockups
Develop brand identity design 2022 brand in action

Animation created by Dan Harman.

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